On Page Optimisation

Content is considered as one of the most important factors when gaining a high ranking. Without relevant well-constructed content a site will struggle to gain a good rank. Search engines like 'fresh content'. They drop pages to make room for new pages. They change algorithms and apply new filters. At N2 we make sure we constantly monitor changes and new developments so we can ensure our clients websites are always one step ahead of the competition. We will recommend steps to be taken in order to make your website as search engine-friendly as possible. Once we gain approval we can implement the changes for you or pass these to your web developers if required. We will analyse the main areas of your website:

- The textual content Google uses a text recognition algorithm to rank pages based on their content. If you do not mention your keywords throughout the content, you will not gain a decent listing.

- It is important to establish the correct Meta structure for your website. We will analyse your websites meta data and encode your key phrases within it.

- Internal navigation is important from both a search engine perspective and from a usability angle. If the website does not navigate correctly a site could be
penalised.

We may also advise you of any other changes to the website, including the creation of new pages or microsites to increase your search engine visibility.