Orbis

Orbis is the UK's leading provider of integrated property and security services, trusted by more than 1000 public and private sector clients across the UK. Orbis clean more than 20,000 properties and secure over 35,000 properties a year. They have nearly 450 multi-skilled operatives and operate from over 28 depots across the UK and Europe.

Orbis' key objective was to market to a selected audience picked from their database and channel them through to the Orbis website. With a varying list of clients and client requirements, each would need to be driven to a section of their site containing the most relevant USP.

Inline with the rapid growth of online marketing, N2 proposed an e-marketing campaign that would drive the right people through to the right section of the website. N2 created individual e-marketing flyers to target the selected markets, and gave Orbis analytical reports on who opened the email and when, and what sections of the website they visited. Equally important, N2 provided details on those who opted out of receiving further emails and which emails bounced back as undelivered.

This enabled Orbis to develop a more structured and targeted telesales promotion which would have been, quite simply, impossible without the e-marketing campaign.

Client Testimonial
"This has been a revolution for our telesales teams. Before contacting the client we know if they have looked at our email – and which Orbis services appeal to them. It's a salesman's dream to have such qualified sales leads."
Debansu Das - Marketing Manager

Services Supplied
E-Marketing