Search Engine Marketing

Pay Per Click search engine marketing is the most cost-effective form of online marketing, with the advantage that customers only pay when people click through to their site. N2 offer a comprehensive Pay Per Click management for Google AdWords. Account management can help to improve traffic, reduce costs and improve conversion rates to ensure our clients are gaining the maximum return on investment.

Pay Per Click is quicker to implement than most other forms of advertising. It is very fast to respond to changing market demand or changes in company situation and campaign budgets can be increased / decreased or paused almost instantly. We recommend Google as the primary search engine marketing advertiser as the process to set up a Google account takes as little as 10 minutes.

Once you have registered with Google you will be able to access the main interface of Pay Per Click. This will enable you to not only manage your account but also to keep a track of how many visitors you have gained and how successful your campaign has been. This will ensure that you maximise your campaign.

In the short term, search engine marketing is usually one of the more cost-effective forms of advertising on the Internet, especially where industry bid prices are low. But in some market segments, fierce competition has driven bid prices to such a high level that the cost of generating a sale is more than the profit from that sale.

Pay Per Click advertising enables small and medium sized enterprises to compete very successfully against the large national / multinational companies. PPC creates a level playing field for small businesses and by careful choice of PPC parameters your ad can show above those of large business or multi-nationals.

But the fact that PPC advertising is so quick to setup and change, and the fact that it is easy to get measurable results means that you can quantify whether this is a good advertising route for your website. N2 have extensive experience in both B2B and B2C type markets (mainly UK based but also some experience in non UK markets). We also provide search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings.